CONSCIOUS CAPITALISM - you should know about this!

I stumbled onto the concept of Conscious Capitalism when I attended a Local First AZ event in Tucson in a few months ago.  Since then, I have had the opportunity to clarify my higher purpose (to inspire people to take more creative risks that matter), meet dozens of conscious capitalists from around the world, and capture many, many big ideas as visual notes.  I have to admit that I am a bit skeptical of anything with the word "capitalism" in it because I spent so many years teaching about the damage that big business has done to people and the planet.  However, after attending the three-day conference and a couple of evening events in Phoenix, I think these capitalists are on a different path.  I really do.

First, many of these people introduce themselves by starting a conversation about their passions, such as plant-based foods, sustainable banking, or teaching organizations to think consciously, rather than trying to sell you their product.  Second, it feels like they put relationships first and their egos second.  Nearly everyone I have met at the local chapter meetings and the national conference is so excited about the future of business - of elevating individuals, communities, and supporting the environment in some way - that the conversations flow really easily.  Third, the process of defining a company's higher purpose and building a culture to support it is not an easy or quick task - so they are hard workers who are in it for the long haul. 

If you're intrigued by the idea of Conscious Capitalism, you should check out three things:

1. This book by John Mackey of Whole Foods and Raj Sisodia of Babson College
2. My visual notes (below) from the Conscious Capitalism Annual Conference
3. This 5-minute video that I made to highlight key ideas from the conference