I attended a Local First AZ workshop last week in Tucson that was partially an excuse to drive deep into the Sonoran Desert during wildflower season and partially a great opportunity to meet local business people. Who knew that sitting in a furniture showroom for two hours with strangers could change my perspective on capitalism? Let me explain...
The event was focused on Conscious Capitalism, which is a business philosophy that was articulated by John Mackey (the founder of Whole Foods Market) and Raj Sisodia in a book of the same name. In my words, Conscious Capitalism is the idea that free trade is good for communities, individuals, and the planet when it exists to serve a higher purpose - such as helping people eat better foods or supporting local communities or making the world a more creative place - not just to make money for shareholders. Conscious Capitalism proposes that business should seek a higher purpose and consider how business decisions impact all STAKEholders (customers, employees, suppliers, shareholders, mama earth), NOT just corporate SHAREholders. The book is a quick and interesting read.
As an entrepreneur with a background in ecology and 10+ years teaching university students about sustainability, Conscious Capitalism seems like the kind of business philosophy that I would have taught if it had occurred to me to teach about business at the university (maybe I'll go back and do that in a few years :). While I had not articulated a clear philosophy for my business, I find myself moving towards more conscious business decisions as I become more profitable. I'm giving away my time through the Contagious Creativity Awards. I try to treat my best customers like dear friends. I use the most environmentally- and human-friendly markers that I can find (refillable Neuland markers) and draw on recyclable surfaces whenever possible.
I am planning to attend several Conscious Capitalism meetings in Arizona over the next month and I look forward to learning more! If you are curious about this philosophy - and the people who are turning it into a movement - you can watch this TEDx talk by Adam Goodman and attend the international conference in Phoenix at the end of April.
Angie B. Moline
Dr. Moline is an ecologist and visual process facilitator who draws pictures to help clients think. She is currently on a quest to understand why live drawings are so compelling and how to make them as sticky as possible in order to improve communication, understanding, and memory. Follow here journey here!