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4/1/2019

CONSCIOUS CAPITALISM - WHO KNEW?

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I attended a Local First AZ workshop last week in Tucson that was partially an excuse to drive deep into the Sonoran Desert during wildflower season and partially a great opportunity to meet local business people.  Who knew that sitting in a furniture showroom for two hours with strangers could change my perspective on capitalism?  Let me explain...

The event was focused on Conscious Capitalism, which is a business philosophy that was articulated by John Mackey (the founder of Whole Foods Market) and Raj Sisodia in a book of the same name.  In my words, Conscious Capitalism is the idea that free trade is good for communities, individuals, and the planet when it exists to serve a higher purpose - such as helping people eat better foods or supporting local communities or making the world a more creative place - not just to make money for shareholders.  Conscious Capitalism proposes that business should seek a higher purpose and consider how business decisions impact all STAKEholders (customers, employees, suppliers, shareholders, mama earth), NOT just corporate SHAREholders.  The book is a quick and interesting read.

As an entrepreneur with a background in ecology and 10+ years teaching university students about sustainability, Conscious Capitalism seems like the kind of business philosophy that I would have taught if it had occurred to me to teach about business at the university (maybe I'll go back and do that in a few years :).  While I had not articulated a clear philosophy for my business, I find myself moving towards more conscious business decisions as I become more profitable.  I'm giving away my time through the Contagious Creativity Awards. I try to treat my best customers like dear friends.  I use the most environmentally- and human-friendly markers that I can find (refillable Neuland markers) and draw on recyclable surfaces whenever possible. 

I am planning to attend several Conscious Capitalism meetings in Arizona over the next month and I look forward to learning more!  If you are curious about this philosophy - and the people who are turning it into a movement - you can watch this TEDx talk by Adam Goodman and attend the international conference in Phoenix at the end of April.
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My visual notes from the March 28th Local First AZ workshop on Conscious Capitalism at Goodmans Interior Structures in Tucson.
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Visual notes from Adam Goodman's TEDx talk on Conscious Capitalism, which is a great way to quickly learn the basics of the philosophy.

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    Angie B. Moline

    Dr. Moline is an ecologist and visual process facilitator who draws pictures to help clients think.  She is currently on a quest to understand why live drawings are so compelling and how to make them as sticky as possible in order to improve communication, understanding, and memory.  Follow here journey here!

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